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Trust, Faith, Collaboration, and Integration: DBIA's 10 Best Practices

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"What's right" with our evolving industry? DBIA has just released its 10 Best Practices...a recipe moving forward for true 'integration' and collaboration', and a distinguishing of their individual purpose and practice. How does one build trust? I wrote a blog post about trust a few months back; I believe trust to be an unnatural act past the age of 4 or so. Unfortunately life teaches us this. Trust is built through 'performance'. If a person agrees to do something for another (promise), and in turn satisfies the promise (the results), then trust is planted between the two. If repeated reliably, then trust grows firmly. I believe only people can be trusted. Institutions can only establish a faith in their credo.