How Would Steve Jobs Have Delivered "Green Buildings"

Question for an owner beginning a new construction project, "Are you purchasing a Service or a Product?" I think this is an interesting question for owners to ponder as they begin another "Project Acquisition Process"; Service or Product? The former is, to a degree, well mapped and established. There are variations to the Delivery Model (Design-Bid-Build vs. IPD or Design-Build) used by owners. But within those various models, there is a somewhat established process to what and how one purchases services in pursuit of delivering a project; or at least we all accept that there is. How Would Steve Jobs Have Done Green Buildings? Purchasing-processes and management-approaches used by owners when buying 'services' provided by designers and builders is the subject of books, coursework, training, and convention throughout our industry. In simple terms it begins by establishing the 'needs' statement, then it's hire programming services, hire de...